--- title: "Weekly Grosses · Glossary · Suzanne Gilad" description: "Learn how to read Broadway weekly grosses, understand box office data, and evaluate the financial health and recoupment potential of a show." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Person", "name": "Suzanne Gilad", "alternateName": "Sue Gilad", "jobTitle": "Broadway Producer, Author, Editor, Speaker", "description": "Grammy and five-time Tony Award–winning Broadway producer, published author, professional editor, and arts-education advocate.", "award": [ "Grammy Award", "Tony Award for Best Musical (5x)", "30 Tony Award wins across productions" ] }, { "@context": "https://schema.org", "@type": "DefinedTerm", "name": "Weekly Grosses", "description": "Weekly grosses are the box office receipts reported by Broadway productions each week, detailing ticket sales, attendance, and theater capacity.", "url": "https://www.suzannegilad.com/glossary/weekly-grosses", "inDefinedTermSet": { "@type": "DefinedTermSet", "name": "Suzanne Gilad Glossary", "url": "https://www.suzannegilad.com/glossary" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.suzannegilad.com" }, { "@type": "ListItem", "position": 2, "name": "Glossary", "item": "https://www.suzannegilad.com/glossary" }, { "@type": "ListItem", "position": 3, "name": "Weekly Grosses", "item": "https://www.suzannegilad.com/glossary/weekly-grosses" } ] } ] --- [Suzanne Gilad ](/) [About ](/about)[Producer ](/producer)[Author & Editor ](/author-editor)[Speaking ](/speaking)[Philanthropy ](/philanthropy)[Notes ](/notes)[Glossary ](/glossary)[Contact ](/contact) [Home](/)/ [Glossary](/glossary) # Weekly Grosses Weekly grosses are the box office receipts reported by Broadway productions each week, detailing ticket sales, attendance, and theater capacity. Every Tuesday, the Broadway League releases a report that acts as the financial pulse of the industry. For producers and investors, these numbers are more than just a scoreboard; they are a transparent look at how a show is performing relative to its operating costs. The report breaks down the total dollar amount collected, the percentage of the theater filled, and the average ticket price paid by the audience. ## How to read a grosses report When you look at the weekly report, you will see several key metrics that tell a story beyond the total dollar figure. The 'Gross' is the total revenue, but the '% of Gross Potential' tells you how much the show earned compared to the maximum it could have made if every seat were sold at full price. If a show's potential is consistently low, it often indicates heavy discounting through TKTS or other marketing offers. Another vital number is the 'Average Ticket Price' (ATP). This helps you understand who is sitting in the seats. A high ATP suggests a show is a 'hot ticket' selling at premium rates, while a lower ATP might suggest the production is leaning on group sales or discounts to keep the house full. As a producer, I look at the 'Capacity' percentage alongside these numbers; a full house creates the necessary energy for a performance, but if that house is full of low-priced tickets, the show might still be losing money each week. ## The path to recoupment The weekly grosses are the primary tool for calculating when a show might reach recoupment. By subtracting the show's 'nut'—the fixed weekly operating costs—from the net weekly grosses, you can see the profit available to pay back the initial capitalization. Because these figures are public, the entire industry can track whether a production is 'in the black' or struggling to stay afloat. It creates a level of accountability and transparency that is unique to the Broadway business model. Keep in mind that listed grosses represent what is paid at the box office, not the final profit. Factors like credit card fees, theater rent, and royalties must be deducted before an investor sees a return. However, steady growth in these weekly reports is usually the first sign of a long-running hit. Source: The Broadway League (broadwayleague.com) See the productions → /producer Share [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fsuzannegilad.lovable.app%2Fglossary%2Fweekly-grosses)[](https://twitter.com/intent/tweet?text=Weekly%20Grosses&url=https%3A%2F%2Fsuzannegilad.lovable.app%2Fglossary%2Fweekly-grosses) Related terms ## Keep exploring the theater glossary - [Recoupment Recoupment occurs when a Broadway production earns enough profit to pay back its initial investors their full original capital contribution. ](/glossary/recoupment) - [ATPAM (Association of Theatrical Press Agents and Managers) ATPAM is the labor union representing professional managers and press agents who oversee the business and communications of Broadway and touring productions. ](/glossary/atpam) - [Bridge Loan (Theatrical) A theatrical bridge loan is a short-term financing arrangement used to cover immediate production expenses before the full capitalization of a show is raised. ](/glossary/theatrical-bridge-financing) - [Capitalization Capitalization is the total amount of money raised from investors to cover all costs required to open a theater production. ](/glossary/broadway-show-capitalization) - [Creative Team The collective group of artists, including the director, designers, and writers, responsible for the artistic vision and execution of a production. ](/glossary/creative-team) - [Most Favored Nations (MFN) Clause A contractual provision ensuring a party receives terms equal to the best terms offered to any other comparable party in a production. ](/glossary/theatrical-mfn-clause) From the stage ## Behind every term is a real production Suzanne Gilad has produced Broadway and Off-Broadway theater for over two decades. Read her notes, see her work, or get in touch. [Read the notes](/notes)[All glossary terms →](/glossary) Suzanne Gilad Grammy & five-time Tony Award–winning Broadway producer, author, editor, speaker, and arts-education advocate. Explore - [About](/about) - [Broadway Work](/producer) - [Author & Editor](/author-editor) - [Speaking](/speaking) - [Philanthropy](/philanthropy) - [Notes from the Wings](/notes) - [Theater Glossary](/glossary) - [Contact](/contact) Scholarships - Suzanne Gilad Grant - Sue Gilad & Larry Rogowsky Theatre Scholarship Get in touch © 2026 Suzanne Gilad. All rights reserved. Bringing extraordinary stories to life — on stage and on the page.