Producer
“Beyond the red carpet and the flashbulbs, opening night is the final act of a producer’s primary labor.”
Sue Gilad
Notes from the Wings
Stories from the stage, the editing desk, and everywhere in between.
Essays from Sue Gilad on producing Broadway, editing books, speaking to leaders, and the work of giving back.
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Producer
“Branding a Broadway show isn't just about the artwork; it’s about protecting the capitalization and finding the audience where they live.”
Sue Gilad
Producer
“A honest look at fees, royalties, and the financial architecture of bringing a show to the stage.”
Sue Gilad
Producer
The Producer’s Role in Marketing: Beyond the Poster
I remember standing outside the Bernard B. Jacobs Theatre in 2017, watching the load-in for a production. It’s easy to think a producer's job ends once the checks are signed and the marquee is up. In reality, that’s when the real work of audience development begins.
June 26, 2026·8 min read
Producer
The Transparency of a Broadway Producer Salary
Producing for Broadway isn't a salaried desk job. From management fees to the 'carry,' here is how the money actually flows—and why the risk is part of the job description.
June 25, 2026·8 min read
Producer
What Does a Broadway Producer Actually Do?
People ask me what a Broadway producer actually does. The honest answer is: a little bit of everything, and a great deal of one thing.
June 25, 2026·8 min read
Producer
Inside The Outsiders: From Tulsa to Tony Award
How a 1967 coming-of-age novel about teenage greasers in Tulsa became the 2024 Tony Award winner for Best Musical.
June 12, 2026·7 min read
Producer
From Moulin Rouge! to Buena Vista Social Club: Choosing Stories Worth Telling
A look at what connects two productions that, on the surface, have almost nothing in common.
May 28, 2026·6 min read